Lexus

BRAND IDENTITY / BRAND ARCHITECTURE / CREATIVE DIRECTION

Masterminding the design of Lexus MENA was an incredibly valuable experience. Seeing the cohesion of a high-level brand design strategy distributed to tell a story through all touch points of Lexus, from a national advertising campaign to website to showroom to even the smallest details like key fobs and receipts, enveloped the customer in a complete Lexus brand experience.