Lexus
BRAND IDENTITY / BRAND ARCHITECTURE / CREATIVE DIRECTION
Masterminding the design of Lexus MENA was an incredibly valuable experience. Seeing the cohesion of a high-level brand design strategy distributed to tell a story through all touch points of Lexus, from a national advertising campaign to website to showroom to even the smallest details like key fobs and receipts, enveloped the customer in a complete Lexus brand experience.
Current work
Product Design & Partnerships
To Be Announced (current)
Archive
Sound Systems
Product Design
Artwork
Blue Room
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