Product Design
“My primary focus as a designer is to make things that are useful and that you'd want to use. The form is almost always inspired to support its functional innovation, in whatever technical capacity, and this in combination with the user experience, has allowed me to develop style and personalities, using all the visual identity and brand language of the materials that surround them. These objects display a unique character and aim to become objects to cherish and love; creating an attachment to the user to encourage interaction. The sculptured nature of their shape seeks to create space around them and inspire that area when they were not in use.”
—GHAHARY
My practical approach to design focuses on making useful devices that possess intuitive functionality, making them a pleasure to use. My objects deliver a performance-enhancing action together using tactile materials and a strong, playful identity. They use solid technology for reliability, creating a valuable buddy for increased interaction. I love to sculpt, so their overall form, both ergonomic, functional and docked, is always essential to me. When docked and stored, they can be readily displayed as enchanting objects of joy, and that's their art, making them part of your visual environment.
Umma Diamond
Issued US utility patent 9,756,932 / Issues US design patent D830,571
Our mission was to create a product that challenged perceptions and instilled superior cleanliness routines with little user effort. With its unique features, the Patented UMMA Toothbrush System has emphasized our approach of demonstrating "The Art of Clean."
Vast sums of money are being pumped into toothbrush development and technology. However, we realized that even the most technically advanced toothbrush out there isn't living up to its intended use if you are using a filthy brush in your mouth. We worked at TAO Clean to refocus on the purpose of the toothbrush: deliver cleanliness when in use and keep it clean and ready when not. Toothbrush storage and sanitizing have been largely ignored or offered as a two or three-step solution. Sanitization almost always involves the removal of the toothbrush head from its handle and reassembly afterward. These extra steps extend a routine that is done two to three times per day. At worst, it can be ignored. It leaves the brush head vulnerable to airborne contaminants within the bathroom environment, especially if the sink area is shared with a toilet.
When docked, the Base protects and encloses the toothbrush head from bathroom contaminants while a UV-C sterilizer ring blasts all sides of the toothbrush head 360 degrees in pathogen-blasting UV rays. This kills 99.9+% of germs on the brush head. The UV-C sterilizer runs every couple of hours to ensure that the pesky 0.1% doesn't come back, in unison with a brush dryer that drives water off the brush head while in the base.
We found that existing UV toothbrush sterilizers create an environment where the toothbrush head may take 10-12 hours to dry. This means those toothbrushes are always wet, indicating a ripe climate for pathogens. To address this, the inner core actively dries the toothbrush head to prepare for its subsequent use. We tested the Base, which dries the toothbrush up to 6 times faster than regular UV sanitizer chambers.
All of these benefits are activated without removing the brush head; just rinse and shake the brush and return it to the Station.
Sonic toothbrushes have been shown to visibly whiten teeth, reduce gum bleeding & sensitivity, and remove plaque more effectively than manual or rotating electric toothbrushes.
Umma's 40,000 brush strokes per minute give you a "straight from the dentist" clean feeling every time you brush. In just two minutes with Umma, you're getting the equivalent brush strokes of 5 hours of manual brushing, saving you time and effort. Over one million units sold.
Umma Diamond Sonic Toothbrush & UV Charging Base
the art of clean - GIA 2015
2015 - MANY COLORS / ABS plastic
Germ Shield
Issued US utility patent 9,756,932 / Issued US trademark 88,214,468
GLOBAL INNOVATION AWARDS 2020 GLOBAL HONOREE
One example of how seamless a user routine can be is this. Just open the Germ Shield door and place the toothbrush (manual or electric, adult or kid sizes) head down into our patented docking system. Close the door, and voila! Germ-oblivion. The gentle curves of the Germ Shield protect and enclose the toothbrush head from bathroom contaminants. Once locked inside the Germ Shield, the powerful Halo UV-C sterilizer lamp automatically activates and bathes all sides of the toothbrush head in pathogen blasting UV light. It kills 99.9% of bugs and viruses such as Staph, e-coli, and the common cold to silently sanitize the brush head. Germs are obliterated, albeit calmly and quietly, with a cold, blue light. In 4 minutes, once the cleaning cycle finishes, the Toothbrush is sanitized and ready to go.
“I see it fortunate to learn that a successful product or project is not just a good design or an original concept; it is about inspiring the creative and manufacturing relationships to get the best out of all involved. ”
—GHAHARY
Germ Sheild - Toothbrush Sanitizer
The ART OF CLEAN - GIA 2020 WINNER
2020 - super nova white / ABS plastic
Ona Diamond
Issued US utility patent 9,717,325 / Issued US design patent D850,114
The Ona Facial Brush, with its powerful motorized rotational technology, offers a comfortable and efficient cleansing experience that surpasses manual washing. The ergonomic waterproof brush handle allows for easy maneuvering, guiding the Brush across the contours of your face. Its spinning motion, combined with soft bristles, effectively sweeps through pores to dislodge dirt, exfoliate dead skin cells, and remove makeup residues.
When used together with your favorite soap or cleanser, it’s a clean and efficient way to polish the skin perfectly, gently smoothing and reinvigorating microcirculation as it travels. Cleaning the Ona Facial Brush takes place within the Base Station core. The circular UV-C sterilizer lamp lives central to the cleaning and sanitizing cycle. The lamp’s UVC rays destroy the DNA of pathogens, keeping your brush from turning into some ugly biology experiment. Just think, if you are using a filthy brush, it isn’t living up to its intended use. Keeping the Brush Handle inside its base not only protects the brush head in a nice, clean environment but it will also keeps it fully charged and ready for use. The base also contains a dryer, like its Toothbrush counterpart, which dries the brush heads up to six times faster than conventional UVC sanitizer chambers. This helps clean the device and keep it clean.
The shape of the waterproof brush handle follows the semblance of a sea urchin skeleton, ergonomic and intuitively gripped like a tennis ball, and can easily be used in the shower, while the working form of a clamshell inspires the facial brush cases. These aspects drawn from nature provide elements that make for a very tactile product that lives easily on display within the bathroom environment.
“As creatives, we must make this life even more wonder-filled. This attitude has helped me see opportunities in the simplest of situations to make interactions memorable and illuminating. These insights have fueled a passionate dedication to challenging the conventions of the impossible.”
—GHAHARY
Ona Orbital Facial Brush & UV Charging Base
the art of clean - GIA 2016
2016 - COLOR RANGE / ABS plastic
Umma Go
The Art of Clean Umma Go Sonic Toothbrush and UV-C sanitizer bring a higher level of cleanliness using a sonic brush to your daily brushing routines. The patented UV-C cleaning base station eliminates 99.9% of all germs, bacteria and viruses while keeping the brush covered and stored when not in use. Insert the toothbrush into the base station, and the system will do the rest, ensuring the Umma Go is always ready for use.
Umma Go Sonic Toothbrush & UV Charging Base
the art of clean 2021 - COLOR Range / ABS plastic
Ona Go
The ONA Facial Brush exfoliates clinically, removing dirt, dead skin cells, and makeup residue thanks to its spinning motion and silky soft bristles. The ONA base station has patented UV-C technology, which kills 99.9% of pathogens, delivering a superior cleanse when in use and keeping it clean and ready when not.
Ona Go Orbital Facial Brush & UV Base
the art of clean
2021 - BLACK & WHITE / ABS plastic
Sonic Makeup Brush Cleaner & Dryer
An hourglass silhouette encompasses the three main components that make up her functional form: a holder, cradle, and base. Her shape offers elegance and functionality intertwined with femininity. The satin and reflective surfaces radiate and accentuate, tracing its height into the curved folds of its geometric prisms. Hygea Sonic Makeup Brush Cleaner is an all-in-one solution for deep cleaning and drying all popular sizes of makeup brushes, up to eight at a time.
One loaded cycle of 8 brushes using the our formulated soap, which is kiind to the environment and biodegradable, can save a potential 29 gallons of water used in manual rinse and wash. That saves a potential 14 litres per brush!
Sonic Makeup Brush Cleaner & DRYER
the art of clean
2019 - BLACK / ABS plastic